Introduction to Training

What we’re going to be talking about in this series of training posts are 3 high powered lead generation strategies that you can implement in your agency in the next 30 days that will open up a flood gate of exclusive leads.  You see,  in order to GROW your agency you’ve got to have a combination of insurance marketing strategies, both offline (direct mail) and online (Google), that when used together will consistently attract people who are “Pre-Sold” on becoming your client.

Just one of these 3 strategies alone isn’t going to cut it.  As cool as our websites are and even though we’re going to get that site to the first page of Google for your city, by itself it isn’t enough.  It requires a combination of all the strategies we’re going to teach you to create a powerful lead generating machine.

These proven strategies, applied CONSISTENTLY, will revolutionize your agency.  More importantly, everything I’m going to teach you can easily be put on autopilot, so you literally only need to spend as little as 30 minutes per month managing your marketing system.

Lead generation is the hottest topic in the insurance industry, right now.  And rightfully so.  Leads are the fuel to any growing and thriving agency.  But, agents often make the mistake of looking for the magical silver bullet when it comes to lead generation …the one trick that will bring an endless flow of high quality leads without any work.

That may have even been what brought you to us.

But, what were going to talk about today is not one magical thing, but a combination of proven marketing strategies that will have your office busier with better quality business within the next 6 to 9 months than you ever thought possible.

Let’s get started.

In today’s market, your prospects and clients are constantly bombarded with endless advertisements.  From the morning newspaper, to the billboards on the way to work, to all the ads plastered in every nook and cranny of the Internet.  Not to mention TV.  The New York Times reports that they average person sees up to 5,000 ads per day.  Despite all of this, the reality is, a persons mind can only hold so many brands when it comes to any given product.

For example, take a moment and try to name 7 different brands of athletic shoes.  It’s difficult, right? Even though this category is filled with companies that spend hundreds of millions of dollars per year on advertising.  For most product categories, the average person can only name 6 or 7 competing brands maximum.

For us in the insurance industry, the news is actually much better.  Most people can only name 3 or 4 different insurance companies.  Which means, regardless of what you previously thought, you are not competing against 50 other insurance companies in your State.  You’re only competing against a handful.

So, the way you WIN this battle for “Mind Share” is to have Top of Mind awareness with your prospects.  You have to be one of the first people they think of when it comes to insurance.  And the way you do that is to stand out, be unique and most importantly…be consistent with your marketing.

Lead generation is simply a numbers game.

It’s about consistently getting your marketing message in front of enough targeted people to meet your sales and growth goals.  One or two direct mail campaigns per year, for example, isn’t going to cut it.  Research shows that people have to see a marketing message 5 to 7 times before they take action.  You have to reach out and touch your prospects over and over again in order to get them to respond.

So, what you’re going to learn in the next few posts are the 3 Core Elements for lead generation that will catapult your agency to the front of your prospects minds and ensure you are the first agent they call.  Those 3 core elements are:

A Targeted Prospects Campaign , More From What You Already Have Strategy, and Lost Clients Win-Back Program.  We’ll go more into depth on all three of these crucial elements, and more importantly, show you how to get them set up for your agency in the next 30 days.